Google Expands ‘Confirming Gross Revenue’ Tool In Ad Platform via @sejournal, @brookeosmundson

Instead of using the Google Tag Manager or global site tag code for cookie expiration or settings, you can now update them in GA4. Google announced last week that if you want to make changes to the default cookie settings, you can do so right in the GA4 property column section of your account. Read the announcement and help guide. You can read the announcement and learn how to change these settings here. Why we care. Making these changes can now be done faster and easier […]

I’ve known Igal Stolpner for a long time now, he was doing SEO at Investing.com while based in Israel for over a decade…

Delivering an outstanding customer experience (CX) is no longer a function; failing to meet customer expectations can jeopardize business growth. A recent Qualtrics study found that bad experiences put a business at risk of losing an average of 9.5% of its revenue. But linking CX to business value and the bottom line is a challenge when siloed data and a lack of technology can’t deliver the multi-channel experience customers expect. In this episode of the Solution in Focus series, you’ll listen in as Allison Windon, senior […]