Google Expands ‘Confirming Gross Revenue’ Tool In Ad Platform via @sejournal, @brookeosmundson

This is a programming note that I will be completely offline on Thursday and Friday (also Saturday) of Passover, from Wednesday night April 5th through Saturday night April 8th. Any stories and videos published here will be scheduled, written beforehand…

Utilize this 4-step strategy to help SEO managers, the C-Suite, and marketers meet eye-to-eye when it comes to content strategies. The post CMO vs SEO: How To Balance SEO And B2B Marketing Goals appeared first on Search Engine Journal.

Google’s John Mueller said again that your desktop pages and mobile pages do not need to match exactly. But what they really need to do is “fulfill the same purpose.” He said the mobile and desktop “pages don’t have to be exactly the same.”