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This day in search marketing history: January 3
Google’s sponsored post campaign forces Google to penalize Google Chrome’s home page In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. A day later, we found out what happened, according to Google. In Google: Yes, Sponsored Post Campaign Was Ours But Not What We Signed-Up For, Google told Search Engine Land: “Google never agreed to anything more than online ads. We have consistently avoided paid sponsorships, including paying bloggers to […]
Vlog #153: Colt Sliva On Going Beyond Frequency Statistics In SEO
In part one, we spoke about how Colt Sliva became an SEO engineer and some topics around visualizing search graphs. In part two we spoke more about entities, python for SEO and winning over developers…
Google search responds to BankRate, more brands using AI to write content
Artificial intelligence has been a scorching hot topic lately, especially since the launch of ChatGPT Nov. 30. Microsoft Bing has plans to add ChatGPT to search. Some have questioned whether it’s a Google killer. Now we’re seeing more examples of brands using AI-generated content. Bankrate is the latest example. It is having some of its content written by machines but reviewed by human editors. It’s a bold strategy. And the SEO community wanted to know Google’s policies around these efforts. Bankrate example. The example was highlighted […]
