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9 Things to Expect When You Market Your Music

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Marketing your music can be a nerve-wracking experience, especially if it’s your first time. You’re putting your new music in the spotlight, and it’s going to get a reaction. Music marketing can be stressful — even when you’re successful. So we thought we’d help you mentally prepare. Here are nine things to brace for as you build a marketing campaign, run ads on social, or share your songs with new listeners: 1. Indifference and rejection It’s just part of the math. Good marketing is a process […]

CDPs prevent your data from going down the drain by Cynthia Ramsaran

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Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack. The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased 32% last year. Many respondents listed CDPs as a high-priority technology investment. However, according to Forrester, nearly 90% of marketers say their CDP doesn’t meet their needs. So where do we go from here? Register and attend “Data Down the Drain? CDPs Bring Value to an Underutilized Asset,” presented by BlueConic. […]