Microsoft Unveils Predictive Targeting, AI-Based Advertising Tool via @sejournal, @MattGSouthern

John Shehata, the global VP at Conde Nast, asked a super interesting question about how Google Search adapts to how searcher intents change over time. In short, it seems Google is smart enough to understand queries different over time as searcher intent changes over time.

Google’s John Mueller posted one of those PSA tweets this morning asking hosting companies that trigger robot detection interstitials to not use a 200 status code. John also said not to place a noindex on that page. If you do these things the pages served with these can be dropped out of the Google index and search results.

Google’s Danny Sullivan told us that the Google product reviews update primarily evaluates product review content on a page-level basis, but not always. Danny added “for sites that have a substantial amount of product review content, any content within a site might be evaluated by the update.”