Website crawling is fundamental to SEO. Help the search engine bots discover your content more efficiently when you follow these top 5 tips. The post Website Crawling: The What, Why & How To Optimize appeared first on Search Engine Journal.

Learn the ultimate cost of content cannibalization as 2 industry experts guide you through how to remedy it. RSVP for this webinar, now! The post The Cost Of Cannibalization: How Conflicting Content Is Impacting Your Performance appeared first on Search Engine Journal.

Boost product page rankings! Unleash power of link building & SEO content marketing with our innovative full-funnel approach. #eCommerce #SEO #LinkBuilding The post How To Drive Product Page Rankings With A Funnel Of Content & Links appeared first on Search Engine Journal.

Google announces Demand Gen and Video View, AI-powered ad campaigns to enhance mid-funnel reach and offer business insights. The post Google’s New AI-Powered Ad Campaigns: Demand Gen & Video View appeared first on Search Engine Journal.

Learn more about updates to OpenAI’s API, GPT-3.5 Turbo, and GPT-4 models and how they could lead to enhanced generative AI applications for business. The post OpenAI Updates API, GPT-3.5 Turbo, And GPT-4 For Enhanced Generative AI Applications appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…

TikTok is testing visual search in Shop, its ecommerce solution. Users can take a photo or upload an image to find and buy similar products. Why we care. TikTok has been moving more into ecommerce lately, with a goal of generating $20 billion in sales. While this feature seems promising, it remains to be seen whether it will prove to have enough ROI for ecommerce brands to care. What is TikTok Shop. TikTok Shop, which launched in beta in April, is an ecommerce solution designed to boost sales and brand growth. It allows users to discover and purchase products from their […]

Mark Zuckerberg reveals his vision for AI across Meta’s products, transforming advertising, enhancing social interactions, and simplifying Metaverse coding tasks. The post Mark Zuckerberg’s AI Plan: Integration Across All Meta Products appeared first on Search Engine Journal.

QR codes have become a powerful tool for driving user engagement and seamless experiences. But are you harnessing their full potential? During this webinar, we’ll dive into the art of designing QR codes to ensure maximum scanning efficiency. Learn how to create visually captivating codes that entice users and make your app stand out from the competition. QR marketing expert, Scott Allan, Chief Marketing and Solutions Officer at URLgenius, will guide you through the potential pitfalls to avoid, ensuring your QR codes lead to tangible results. Register and attend “Supercharge Your Customer Experience with the Power of QR Codes,” presented […]

Google’s John Mueller offers feedback about links from non-English to English websites The post Google: Links From Non-English To English Sites Are Not Bad? appeared first on Search Engine Journal.

Google Merchant Center is testing a ‘checkout’ pilot that could give you an extra opportunity to bring customers to your website. The Google Merchant Center team has sent out an email alerting merchants about this pilot and described it: “Give ready-to-buy customers the option to land directly in your checkout. A. new pilot from Google has helped increase conversions and sales for participating merchants.” To get into the trial, you have to complete a form. Once you’re in the pilot, the ‘checkout’ CTA will appear next to the ‘visit site’ link on free product listings. Why we care: This new […]

In today’s competitive landscape, marketing agencies must constantly seek innovative ways to deliver exceptional value to their clients. Smart agencies understand the crucial role that online reputation and customer feedback play in achieving success. Whether your clients are grappling with negative reviews, a scarcity of reviews, or already boast a strong online presence, this guide is your blueprint for effectively tackling, generating, managing, and harnessing customer reviews in the long run. Before you can offer review management — and charge for this service — you may have to get clients to see why customer reviews matter. This guide will show […]

Amazon has confirmed it is testing a new feature in its Shopping app – summaries of product reviews, generated by AI. The summary provides a summary of both positive and negative feedback about products. Beneath that is a note: “AI-generated from the text of customer reviews.” Why we care. Reviews are a key factor when people are deciding whether to buy a product. This feature could potentially be helpful for users – condensing hundreds or thousands of reviews into a useful summary. The big thing to watch is whether this could possibly negatively or positively impact sales. What it looks […]

YouTube lowers the threshold for monetization and expands its affiliate program, creating new revenue opportunities for content creators. The post Making Money On YouTube Just Got Easier appeared first on Search Engine Journal.

Google enhances Search Console’s video indexing report, providing precise feedback to optimize video visibility. The post Google Enhances Video Indexing Report In Search Console appeared first on Search Engine Journal.