Best SEO Blogs

Why creator-led content marketing is the future of search

Search is in the midst of a content revolution. We’re at a time where content creators reign supreme and the search universe is no longer confined to the traditional boundaries of Google’s search engine results pages (SERPs).  As SEOs, we’d be foolish to ignore the potentially seismic shifts we are seeing implemented, seemingly on a weekly basis.  From Google’s introduction of the Perspectives feed to the emergence of platforms like TikTok as trusted sources of information, search is evolving at speed.  And at the heart of it all? Content creators. This article will delve into the implications of these trends […]

Best SEO Blogs

YouTube Ads ecommerce guide: When, how and why

Several DTC ecommerce advertisers are doing admirably well with Facebook Ads. But I don’t think any brand should depend on a single marketing platform. I’ve written before about how to bring winning Facebook assets over to Google using a Performance Max campaign that replicates the social experience as best as possible. Today, I want to make a case for when, how, and why to consider YouTube Ads. What to know before you begin YouTube is a unique platform – not truly search, not fully social. It’s part of Google, yet it stands on its own. As a result, it’s not […]

Best SEO Blogs

How to run your digital agency from anywhere in the world

Imagine if you could merge work and pleasure, spending your afternoons basking in the sunshine or exploring a new city. You feel happy that business is taken care of and that you can relax and enjoy your surroundings stress-free.  Well, imagine no longer. In this article, I’ll share tips from 10+ years of experience in doing just that. My mission is to illustrate that such a lifestyle isn’t merely a far-fetched dream but an attainable reality, one that can be tailored to suit you.  Whether that means sneaking in an extra holiday each year, spending a few months traveling Asia, […]

Best SEO Blogs

TikTok launches new AI ad script generator

TikTok has launched a free AI tool that can create scripts in a matter of seconds. The feature, called Script Generator, is available to all TikTok Creative Center users with a desktop TikTok for Business account. Why we care: The Script Generator will make life easier for advertisers by generating scripts for them. And the best part is, if digital marketers happen to hate the scripts generated, they have the option to run their enquiry again, as many times as they like, for no cost at all as the tool is completely free. How it works: Advertisers will simply have […]