A lot of what impacts SEO success is ultimately out of the hands of search professionals. We can have elaborate and robust SEO strategies in place. We can demonstrate substantial traffic growth. Our organic conversions can be higher than ever. All it takes is an errant noindex tag to decimate our success overnight. There are a few ways to protect against this happening – including building processes, checks and balances and QA systems. But ultimately, the most important method is training those teams on how their actions can improve or destroy SEO progress.   1. Invest in company-wide education  SEO seems […]

The product feed is the single most essential element when it comes to listing shopping inventory on Google. However, feeds can be notoriously low-quality and heavily neglected.  Shopping feeds work on multiple levels to help promote retail businesses, with paid and free listings. This, coupled with the emergence of more AI within Google Ads, propels the importance of the feeds to even higher levels.  Providing Google’s algorithms with high-quality and accurate product data is crucial. You can enhance your product data in various ways, including back-end website changes, plugins and feed optimization tools. However, each of these comes with a […]

Google has expanded the video indexing report within Google Search Console to provide more detailed actions and reasons on what the issue may be with your videos not showing up in the Google search results. “We are breaking down the “Google could not determine the prominent video on the page” reason into three more specific reasons,” Google wrote. New reasons. Google added these three new reasons: Video outside the viewport: Reposition the video on the page so that the entire video is inside the renderable area of the page and seen when the page loads. Video too small: Increase the […]

Google has finally launched the perspectives filter in the Google mobile search results. There is a ton of confusion around what perspectives is because Google has released or tested a number of search features over the past year, but the perspectives search filter is now live, the one Google demoed at I/O.

Since the beginning, search marketing’s central theme has been to help consumers find the information and products they seek. This is why quality score is an essential factor that benefits both the advertiser and the consumer.  Quality score is a useful metric for PPC marketers looking to gauge how well their ad quality compares to other advertisers. Google states that “a higher quality score means that your ad and landing page are more relevant and useful to someone searching for your keyword, compared to other advertisers.” An “average” quality score may not mean failure – but it does mean higher […]

In part one, we spoke about who is Menachem Ani and also about how to structure performance max campaigns in Google Ads. In part two, we talk about onboarding new clients and e-commerce with Google Ads…

Matt Diggity interviewed the two of the six people who ran Conch-House.com, site that completely dominated the Google search results for a couple of months. In short, they posted 6,000 posts per day by scrapping review content from Amazon. The site grew to 6 million users and $19,000 per day within one month but the site was penalized by Google and no longer ranks now.

Google has released a Search Console update to improve the video indexing reporting. Google said this will provide you with more specific issues with clear actions to help you make your videos more prominent on Google Search.

Bing Chat’s desktop interface now supports voice inputs. That means you can click on the microphone icon in the search box and speak your question.

There has been some chatter within the local SEO community over the weekend that reviews are going missing from within Google Local Service Ads listings. Some say Google is cleaning up fake reviews or reviews that are against its guidelines, some are saying there is some sort of bug.

When SEO budgets are cut for downtimes or other reasons, we have 7 specific aspects to address to make sure we focus on what matters. The post How To Be Efficient With SEO Budget During Downtimes appeared first on Search Engine Journal.

ChatGPT’s capacity for humor shows promise, but struggles with originality and scope, posing implications for digital marketers. The post ChatGPT’s Humor Isn’t Quite Human Yet, Study Finds appeared first on Search Engine Journal.

Google has begun the rollout of the new perspectives filter in the mobile search results this weekend. This feature was announced at Google I/O and we have seen previews and tests from Google over the past months related to this feature and now it is live. What it looks like. Here is a screenshot of the feature, you can see it by searching on mobile and sliding the search bar filters until you see a “perspectives” option. Click on the “perspectives” option to load those results: More about perspectives. Searchers can filter their search results to show results to see […]

Google invited more users to try Search Generative Experience after recent speed and quality improvements. Here are some changes to the AI overviews we noticed. The post Google Invites More Users To Try Search Generative Experience After Recent Quality Updates appeared first on Search Engine Journal.

Security researchers publish proof of concept of how ChatGPT can be used by hackers to spread malicious code The post Researchers Warn That ChatGPT Can Be Used To Spread Malicious Code appeared first on Search Engine Journal.

Google and Microsoft are placing ads into AI experiments without giving brands the choice to opt out. Advertisers are now concerned that their products and services could be promoted next to inappropriate content. Why we care: Brands could potentially be at risk of damage to their reputation should their products or services be advertised next to unsuitable content. Digital marketers are calling on Google and Microsoft to give them the chance to opt out of their ad placement experiments in response. What is happening? Google announced last month that it was planning to use existing search ads in experiments with […]