Bing seems to be testing placing labels that describe the search result listing, on the left side bar of the search result listing. It seems the label will help define what the search result listing is about, maybe listing out some of its entities.

Over the last 20 years, I have implemented campaigns with hundreds of global businesses and learned about Baidu and other Chinese platforms.  Here are key insights to help set your search campaigns for success in this market. 1. Understand the Chinese market and audience Gaining insight into the Chinese market and its audience should be your goal to succeed in China. Remember that this country has a distinct customer base with its own language, culture, customs and habits which need careful consideration for effective campaigns that will strike home with them. Getting off on the right foot means you’ll need […]

The significant value of B2B content marketing is paving the way to the new wave of content-first link building. A targeted Google search will return lists of articles around topics like “lists of,” “alternative,” or just “how to.” With the right search queries, you can find an endless list of prospective domains to pitch. SaaS companies can target these prospects by producing a wide range of content types and topics, which provides a unique opportunity to find link prospects across a wide range of niche topics. This list provides methods to identify link opportunities based on the type of content […]

Top brands set themselves apart by crafting seamless and positive customer experiences as soon as a customer finds one of your locations – online or in-person. Those exceptional local experiences, which we define as the intersection between local marketing and customer experiences, are imperative to build positive brand perceptions, delight customers, and encourage brand advocates. These experiences are a comprehensive journey that begins when a consumer searches for your brand and extends post-sale when they advocate for your brand. If your marketing and customer experience teams operate independently, you’re not maximizing your business’ potential. Seamless integration, communication and collaboration between […]

Microsoft Advertising announces Universal Event Tracking Insights, cross-device attribution model, global expansion, and integration with Pinterest. The post Microsoft Advertising Boosts Analytics & Global Reach In June Update appeared first on Search Engine Journal.

Microsoft Advertising will soon roll out a new Cross-Device attribution model. What Microsoft is saying. The news about the conversion attribution update was announced in Microsoft’s June roundup of product updates: “The new Cross-Device attribution model allows us to better track and connect your customers’ conversion journeys across different devices and sessions. For example, if a user clicks on an ad using their laptop but converts on their phone, we’ll now credit that conversion to the initial ad click on the laptop.” Why we care. Microsoft said you may see a small increase in conversions in your performance reports. So […]

Microsoft has temporarily disabled the share feature in Bing Chat where you can share your chats with friends over email, social, etc. Mikhail Parakhin, the CEO of Bing said on Twitter when asked about the share button not showing up yesterday, “There were some issues with it, temporarily disabled, coming back soon.”

Google seems to be testing a new setting icon on recipe search results. I am not able to replicate it but recipe gear icon shows options for about this receipt, your preferences, your cookbook and send feedback.

Google Search now labels some of its translations as being verified. When Google Search translates words or phrases, Google may show a “verified” label and write “This translation was verified by Google Translate contributors.”

WordPress now has an AI Assistant to help with writing content, titles, summaries and even spelling & grammar. The post WordPress Now Has An AI Content Generator – Free Access Available appeared first on Search Engine Journal.

Learn how local “invisibility” causes businesses to lose $2.4B per year, and how you can avoid doing the same. The post Why U.S. Brands Lose $2.4B A Year From Local Invisibility appeared first on Search Engine Journal.

Understanding web development is fundamental to improving online success. The post Website Development: In-Depth Guide For Beginners appeared first on Search Engine Journal.

Discover 5 ways to mitigate client churn and increase profits. Understand why clients leave and learn effective strategies to retain them. The post 5 Ways To Stop Clients From Leaving Your SEO Agency appeared first on Search Engine Journal.

Safari 17 introduces JPEG XL and enhanced `font-size-adjust`, potentially improving webpage loading times and layout consistency. The post Apple Safari 17’s Hidden Gems: JPEG XL & Font-Size-Adjust appeared first on Search Engine Journal.

Creators who meet certain eligibility requirements can now apply to join TikTok’s premium content feature, Series. Who is now eligible. Creators must be at least 18 years old and have: An account that is at least 30 days old. Posted four or more public videos in the last 30 days. At least 1,000 “authentic” video views in the last 30 days. 10,000 or more followers. If you have less than 10,000 followers but meet the other criteria, you can apply by providing a link to premium content you’ve previously sold on other platforms via TikTok’s Creator Center. The announcement. It […]

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Seems like there is a Google search ranking algorithm update going on now, it’s not confirmed by Google…