Looking to add AI-generated content to your SEO strategy? Check out our upcoming webinar with Conductor to learn ways you can overcome these challenges. The post How To Use AI To Enhance Your SEO Content Writing [Webinar] appeared first on Search Engine Journal.

The secret to a powerful brand story? Ikigai. Find out what it is and how it works in this SEJ Show podcast episode. The post Content & Brand Storytelling: Be A Better Brand Storyteller [Podcast] appeared first on Search Engine Journal.

Google Bard can now use your device’s precise location to provide better local results to your questions. When you go to Google Bard, a popup dialog may show up that reads “To get more relevant responses, you can also choose to let Bard use your device’s precise location.” The notice. Here is what you might see when you access bard.google.com: You may also see another prompt asking you to confirm that you want to share your location with Google. Better local results. Google said you should see “more relevant responses about restaurants near you and many other things about your […]

In today’s competitive landscape, the key to winning over customers lies in personalized and extraordinary experiences. First-party data is a vital ingredient in this journey. By delving deep into customers’ engagement patterns, behaviors and transactional preferences, brands can gain invaluable insights. These insights, when effectively utilized, have the potential to transform the customer experience landscape. In an era where every brand strives to capture customer attention and foster loyalty, this webinar will unveil the path to delivering a truly remarkable CX. Learn more by registering for and attending “Your Customer Data Roadmap to Staying Ahead of the Competition,” presented by […]

Here is a recap of what happened in the search forums today…

Instagram has updated its resource explaining how ranking works across each part of its app – Feed, Stories, Explore and Reels. Why we care. It’s critical to understand how Instagram ranking works if you want to maximize your visibility and engagement on this platform. What’s new. Instagram Ranking Explained is an update to a 2021 post – so most of the changes are fairly minimal. Of note, Instagram: Separated Feed and Stories into two separate sections. Put a heavier emphasis on following its Recommendation and Community guidelines. Added a section called Personalize your Feed and Stories, adding new tips on […]

Google keeps expanding its car search features, threatening the Edmunds and car websites out there. Here you can see Google showing you car comparison tools and charts to help you pick the best car for your needs.

Google’s new Search Generative Experience seems to be missing one thing that SEOs and reporters often look at: the number of results Google returns for that query.

Google has updated its help documentation to specify that Google Search now considers .ai domain names as a generic top-level domain, such as a .com, .org and others. Google posted the update over here, by adding .ai to the list of ccTLDs that Google treats as gTLDs. What it means. This just means that if you are using a .ai domain for your website, Google will no longer consider that domain to be geo-related to Anguilla. Anguilla, a British Overseas Territory in the Eastern Caribbean, comprises a small main island and several offshore islets. Gary Illyes from the Google search […]

Google’s announcement of Search Generative Experience (SGE) and the release of Bard are reshaping the digital landscape. These evolutions have many SEO implications. One of the most important is the renewed focus on brand entity SEO. In the past, SEO was largely focused on marketing to humans. However, with the rise of large language models, such as OpenAI’s GPT-4 and Google’s PaLM 2, MUM and BERT, SEO is now also about marketing to machines. But no matter the interface, whether blue links, rich results, Google surfaces, SGE or chatbot, the timeliness imperative of SEO is for searchers to find and […]

Ready to discover three incredibly simple (yet powerful) strategies that will help you optimize quicker and more effectively? Here’s what you’ll learn in this article: How to use AI to provide a data source for on-page optimization.  Using AI to quickly create multiple schema types for every blog article on your website.  A free internal link solution that makes internal linking a breeze. Key terminology Before we begin, it’s important to connect these concepts to entities. Entities In machine learning, particularly in natural language processing, an entity is a significant thing or concept in a specific context.  For instance, “Apple” […]

Google has been sending policy violation notices to Local Service Ads advertisers, but it is currently unclear if these are being sent out due to new enhanced enforcement or if there was a bug that triggered these from going out. The policy notice. The email notification reads, “Your account has policy violations that need to be resolved.” It goes on to say that “if you do not take action by 12 of June, your ads could stop running.” Here is a screenshot of the email notification sent to me by Jason Brown: When you click through t to “view policy […]

Google has told Joy Hawkins that giving charitable donations in exchange for a positive review on your Google Business Profile listing is against its guidelines.

Google had updated the Shopping ads Policy Center and free listings Policy Center to “better explain” the policies and how Google enforces those policies, the company posted.

Google sent out mass policy violation notices to some Local Service Ads advertisers. The notice is being sent via email and the subject line reads, “Your account has policy violations that need to be resolved.” Google is giving these advertisers until June 12th to resolve the issue.

Dynamic rendering can be an ideal temporary solution. Find out when to use it and questions you need to ask first with this detailed guide The post Dynamic Rendering: Should You Still Use It? appeared first on Search Engine Journal.