I am hearing reports of issues with Google Merchant Center, specifically DNS issues, timeout issues, 404 issues and other crawl issues being reported by Merchant Center when there are no real issues.…
Month: June 2023
Google Pushes Non-Last-Click Rules-Based Attribution Models Deprecation Date To Mid-July
Google has pushed off the date when data-driven attribution (DDA) will be deprecating. It was supposed to be this month, but it was pushed to mid-July, so a month later.…
Google’s Gary Illyes: Don’t Use AI & LLMs To Diagnose SEO Issues
Gary Illyes from the Google Search team said on LinkedIn that you should avoid using LLMs and AI for diagnosing potential SEO issues or other issues with your site. Gary wrote, “don’t use them for diagnosing potential issues with it.”…
SEO during website development and post-launch: Key considerations
Building a website or changing platforms involves plenty of moving parts. One crucial step is setting the site up for success in search engines. But after their new website goes live, some brands make a costly mistake – neglecting to …
Enhancing SEO Content Writing With AI: Opportunities & Challenges via @sejournal, @lorenbaker
Boost SEO & ramp up content strategy using AI. Learn how to effectively integrate AI into your content marketing. Watch on-demand, now. The post Enhancing SEO Content Writing With AI: Opportunities & Challenges appeared first on Search Engine Journal.…
17 Of The Best Social Media Marketing Courses in 2023 via @sejournal, @macuraa
Level up your social media marketing skills with these top 25 courses and certifications and stay ahead of the game. The post 17 Of The Best Social Media Marketing Courses in 2023 appeared first on Search Engine Journal.…
5 Powerful Ways Marketers Are Using AI To Boost SEO & Content Marketing [+Tools] via @sejournal, @CallRail
Discover the power of AI in marketing. Learn how to automate insights, optimize campaigns, and unlock your marketing potential. The post 5 Powerful Ways Marketers Are Using AI To Boost SEO & Content Marketing [+Tools] appeared first on Search Engine …
Google Analytics 4 Rolls Out New Conversion Attribution Settings via @sejournal, @MattGSouthern
Google Analytics 4 introduces customizable attribution settings, offering marketers improved insights into their Google Ads campaign’s ROI. The post Google Analytics 4 Rolls Out New Conversion Attribution Settings appeared first on Search Engine Journal.…
Daily Search Forum Recap: June 21, 2023
Here is a recap of what happened in the search forums today……
Google Performance Max adds Store Sales reporting, bidding
Google has upgraded the capabilities of its Store Sales reporting and bidding to help marketers working on Performance Max campaigns to boost offline sales. The new features have been built to help advertisers better understand omnichannel shoppers, who are 2.9x …
Google Search Console Adds INP To Core Web Vitals Report via @sejournal, @MattGSouthern
Google prepares for 2024’s Core Web Vitals update by adding Interaction to Next Paint (INP) reporting to Search Console. The post Google Search Console Adds INP To Core Web Vitals Report appeared first on Search Engine Journal.…
Google Ads Postpones Data-Driven Attribution Switch To Mid-July via @sejournal, @MattGSouthern
In July, Google is removing outdated Google Ads attribution models, favoring its AI-driven model for optimized, adaptable ad performance. The post Google Ads Postpones Data-Driven Attribution Switch To Mid-July appeared first on Search Engine Journal.…
Essential guide to Google Reviews by Digital Marketing Depot
Every business owner wants to get positive reviews. But apart from their feel-good potential, reviews serve another important function that’s sometimes easy to overlook: they can actually help boost your business in search engine rankings. The “New Business Guide …
Microsoft Ads announces major policy updates that start July 1
Microsoft is urging marketers to review and adjust their ad campaigns as it prepares to roll out a major policy update. Advertisers can expect big changes to their Microsoft Advertising accounts in the coming months, as new policies and resources …
Google Analytics 4 Adds Google Ads Conversion Credit Selection Eligibility
Google Analytics announced that you can now select which channels are eligible to receive conversion credit for web conversions shared with Google Ads. The default channel is Google paid channels, but you can select Paid and organic channels.…
Facebook lead gen ads: Instant forms vs. website conversions
Are you looking to get more leads for your business on Facebook? While the Meta ad platform is one of the best ways to get highly targeted leads, it can be a little confusing to set up the right …
3 simple PPC optimizations you may have overlooked
As PPC pros, we’re trained to look for new ways to optimize our PPC programs. But in this quest, our natural bias is to focus on the big stuff, like revamping account structures or updating landing pages. These projects can …