I am hearing reports of issues with Google Merchant Center, specifically DNS issues, timeout issues, 404 issues and other crawl issues being reported by Merchant Center when there are no real issues.

Google has pushed off the date when data-driven attribution (DDA) will be deprecating. It was supposed to be this month, but it was pushed to mid-July, so a month later.

Gary Illyes from the Google Search team said on LinkedIn that you should avoid using LLMs and AI for diagnosing potential SEO issues or other issues with your site. Gary wrote, “don’t use them for diagnosing potential issues with it.”

Building a website or changing platforms involves plenty of moving parts. One crucial step is setting the site up for success in search engines.  But after their new website goes live, some brands make a costly mistake – neglecting to develop an ongoing SEO strategy.  “We integrated SEO into our site during development, so we don’t need an ongoing program” is a common misconception.  They assume the initial setup was enough and rely on the content or social media team to handle the rest. However, this approach is similar to having a new lawn. While it may look great initially, it […]

Boost SEO & ramp up content strategy using AI. Learn how to effectively integrate AI into your content marketing. Watch on-demand, now. The post Enhancing SEO Content Writing With AI: Opportunities & Challenges appeared first on Search Engine Journal.

Level up your social media marketing skills with these top 25 courses and certifications and stay ahead of the game. The post 17 Of The Best Social Media Marketing Courses in 2023 appeared first on Search Engine Journal.

Discover the power of AI in marketing. Learn how to automate insights, optimize campaigns, and unlock your marketing potential. The post 5 Powerful Ways Marketers Are Using AI To Boost SEO & Content Marketing [+Tools] appeared first on Search Engine Journal.

Google Analytics 4 introduces customizable attribution settings, offering marketers improved insights into their Google Ads campaign’s ROI. The post Google Analytics 4 Rolls Out New Conversion Attribution Settings appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…

Google has upgraded the capabilities of its Store Sales reporting and bidding to help marketers working on Performance Max campaigns to boost offline sales. The new features have been built to help advertisers better understand omnichannel shoppers, who are 2.9x more likely to make a purchase from brands, according to Google. Why we care: Marketers can accurately measure their brand’s total sales both on and offline using Store Sales, helping them to better optimize bids for in-store revenue, potentially resulting in a higher omnichannel return on ad spend (ROAS) and increased offline sales. What’s new? Google has added an array […]

Google prepares for 2024’s Core Web Vitals update by adding Interaction to Next Paint (INP) reporting to Search Console. The post Google Search Console Adds INP To Core Web Vitals Report appeared first on Search Engine Journal.

In July, Google is removing outdated Google Ads attribution models, favoring its AI-driven model for optimized, adaptable ad performance. The post Google Ads Postpones Data-Driven Attribution Switch To Mid-July appeared first on Search Engine Journal.

Every business owner wants to get positive reviews. But apart from their feel-good potential, reviews serve another important function that’s sometimes easy to overlook: they can actually help boost your business in search engine rankings. The “New Business Guide to Google Reviews” by GatherUp is an essential resource for growing businesses looking to attract more customers through the power of Google search. This comprehensive guide provides step-by-step instructions on how to claim and optimize your Google My Business profile, how to solicit and respond to customer reviews, and how to deal with Google and their overall review process. Visit Digital […]

Microsoft is urging marketers to review and adjust their ad campaigns as it prepares to roll out a major policy update. Advertisers can expect big changes to their Microsoft Advertising accounts in the coming months, as new policies and resources start being introduced from July 1. Why we care: Advertisers will potentially need to take action depending on how their brands are impacted by the updates. Microsoft says the changes are set to help marketers reach greater audiences and offer more security for consumers to align with upcoming regulatory changes. The update comes just two weeks after Microsoft announced advertisers […]

Google Analytics announced that you can now select which channels are eligible to receive conversion credit for web conversions shared with Google Ads. The default channel is Google paid channels, but you can select Paid and organic channels.

Are you looking to get more leads for your business on Facebook? While the Meta ad platform is one of the best ways to get highly targeted leads, it can be a little confusing to set up the right optimization in your campaign. This article tackles the difference between instant forms and website conversions, when to use each option, and how to set up Facebook lead generation ads. Instant forms vs. website conversions in Facebook ads Your first step in setting up lead gen ads is understanding which type of campaign you want to run. There are two main types […]

As PPC pros, we’re trained to look for new ways to optimize our PPC programs.  But in this quest, our natural bias is to focus on the big stuff, like revamping account structures or updating landing pages. These projects can make a real difference in performance but take time to complete.  Fortunately, not every optimization has to be a weeks-long project. Some optimizations are relatively quick and simple but can still pack a punch. Here are three you may have overlooked. 1. Reevaluate Microsoft Ads Many advertisers only advertise on Google networks, where competition can be high. In contrast, fewer […]