As marketers increasingly seek to personalize the customer experience, capture attention, and foster loyalty, mobile apps have emerged as a game-changer. In fact, 70% of consumers report using mobile apps more frequently for shopping than just a year ago. This …

Google has cut down the time it takes for the new Search Generative Experience, which was opened to some users a few weeks ago by half the time. Google said it released a “major improvement that reduces the time …

Amazon is reportedly planning to launch ads on its Prime Video streaming service. The move, which would see the introduction of short commercial breaks, has been in discussion for weeks, the Wall Street Journal reported. Amazon has not officially confirmed …

John Mueller from Google said there is no such concept at Google on the topic of “index bloat.” He said Google’s “systems don’t artificially limit the number of pages indexed per site.”…

A few months ago, Google changed when it shows video thumbnails in its search results to only show the video thumbnail when the video is part of the page’s main content. Gary Illyes from Google said that does not mean …

Google’s Gary Illyes said in a SEO office hours video that you may want to consider consolidating pages that end up in a host group in the Google search results. Host groups are when Google shows two results from the …

Google announced that they added Implicit Code Execution to Bard, making Bard 30% more accurate in internal logic challenge tests. It basically made Bard better at math and data analysis. Also, Bard can export tables directly into Google Sheets.…

Google will only consider trademark complaints against specific advertisers and ads starting July 24. That’s the date when Google Ads will roll out global changes to its Trademark Policy. Google is notifying advertisers about these trademark policy changes today. Why …

Google I/O and industry regulation chatter is everywhere. Here’s what you need to know. The post After I/O: What To Know Following Google’s Big Month [Podcast] appeared first on Search Engine Journal.…

An issue with Gmail is redirecting newsletters to spam, affecting open rates, MailChimp confirms. The post Gmail Glitch Sending Newsletters To Spam, MailChimp Confirms appeared first on Search Engine Journal.…

Google News Showcase is coming to the US this summer; this is after launching News Showcase in October 2020. Google also made updates to the follow tab on Google News and has re-announced the launch of Google Reader Revenue Manager …

If you manage affiliate programs, you know the positive impact of being featured in Good Housekeeping, CNN Underscored, Wirecutter and Rolling Stone’s listicles.  They optimize incredibly well for high-intent shopping phrases.  You see substantially higher conversion rates from the trust …

I’ve worked in SEO for a long time, and it still shocks me when I ask new clients to see their old agency’s SEO strategy. 99% of the time, nothing is documented.  In this article, I’ll teach you exactly …

Microsoft Store Ads expands globally, introducing new features to streamline advertising and broaden reach. The post Microsoft Store Ads Go Global & New Features Revealed appeared first on Search Engine Journal.…

Google’s Martin Splitt explains why Google’s structured data validator is different from the Schema.org validator The post Why Google’s Structured Data Validator Shows Errors While Official Schema Version Doesn’t appeared first on Search Engine Journal.…

Does a security header that enforces an HTTPS connection also provide a ranking influence? The post Google Answers If Security Headers Offer Ranking Influence appeared first on Search Engine Journal.…

Discover examples of other brands who have posted successful marketing campaigns on YouTube to help yours reach new audiences. The post 10 YouTube Marketing Strategies & Tips (With Examples) appeared first on Search Engine Journal.…