Boost your Google Ads ROI. Learn to optimize offline conversions at our live webinar. Transform ad strategies, maximize returns. The post How To Start Optimizing Your Offline Conversions With Google Ads [Webinar] appeared first on Search Engine Journal.…

Here is a recap of what happened in the search forums today……

The latest update to Google’s Vertex AI platform brings accessible and powerful generative AI models to a broader audience. The post Google Cloud Introduces Generative AI Support In Vertex AI appeared first on Search Engine Journal.…

Building a landing page is easy. But creating one that engages your audience and drives conversion is a challenge. To achieve higher conversion rates, it’s essential to elevate your page beyond aesthetics. So are you ready to learn the secrets …

Google’s Bard language model enhances reasoning abilities and adds Google Sheets export functionality. The post Google Enhances Bard’s Reasoning Skills appeared first on Search Engine Journal.…

Google has released two updates to Google Bard, its AI chat bot. The first update is to make Bard better at mathematical tasks, coding questions and string manipulation. The second update is to allow you to export tables that Bard …

Microsoft Bing Search is testing showing fewer options in the search bar menu below the search box. We saw this with Bing Image search before and now we are seeing this with Bing web search.…

Bing seems to be testing placing labels that describe the search result listing, on the left side bar of the search result listing. It seems the label will help define what the search result listing is about, maybe listing out …

Over the last 20 years, I have implemented campaigns with hundreds of global businesses and learned about Baidu and other Chinese platforms.  Here are key insights to help set your search campaigns for success in this market. 1. Understand the …

The significant value of B2B content marketing is paving the way to the new wave of content-first link building. A targeted Google search will return lists of articles around topics like “lists of,” “alternative,” or just “how to.” With the …

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Top brands set themselves apart by crafting seamless and positive customer experiences as soon as a customer finds one of your locations – online or in-person. Those exceptional local experiences, which we define as the intersection between local marketing …

Microsoft Advertising announces Universal Event Tracking Insights, cross-device attribution model, global expansion, and integration with Pinterest. The post Microsoft Advertising Boosts Analytics & Global Reach In June Update appeared first on Search Engine Journal.…

Microsoft Advertising will soon roll out a new Cross-Device attribution model. What Microsoft is saying. The news about the conversion attribution update was announced in Microsoft’s June roundup of product updates: “The new Cross-Device attribution model allows us to better …

Microsoft has temporarily disabled the share feature in Bing Chat where you can share your chats with friends over email, social, etc. Mikhail Parakhin, the CEO of Bing said on Twitter when asked about the share button not showing up …

Google seems to be testing a new setting icon on recipe search results. I am not able to replicate it but recipe gear icon shows options for about this receipt, your preferences, your cookbook and send feedback.…

Google Search now labels some of its translations as being verified. When Google Search translates words or phrases, Google may show a “verified” label and write “This translation was verified by Google Translate contributors.”…