The Microsoft Audience Network has moved predictive targeting to general availability. Following a successful pilot, all advertisers will now be able to use the feature in their campaigns. Why we care: Predictive targeting can help advertisers easily find new audiences …

People do business with brands they know, like and trust. The larger the investment, the more important these factors are. Building relationships and earning trust are key to earning lasting relationships with customers. Here’s how to achieve these with great …

Microsoft unveils Predictive Targeting, an AI-based advertising tool enhancing conversion rates, streamlining targeting, and offering flexible audience strategies. The post Microsoft Unveils Predictive Targeting, AI-Based Advertising Tool appeared first on Search Engine Journal.…

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Our understanding of customer relations has undergone a remarkable transformation in recent years. In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of …

Google Ads seems to be testing the Automatically created assets setting for Performance Max campaigns. And Google Ads is replacing the “Final URL expansion” setting for some accounts, as well.…

Google Ads is asking advertisers to “upgrade” from dynamic search ads (DSAs) to Performance Max (PMax) campaigns. Many PPCers think that DSAs will not last and will ultimately be replaced by PMAx campaigns and this is just one of the …

I am hearing reports of issues with Google Merchant Center, specifically DNS issues, timeout issues, 404 issues and other crawl issues being reported by Merchant Center when there are no real issues.…

Google has pushed off the date when data-driven attribution (DDA) will be deprecating. It was supposed to be this month, but it was pushed to mid-July, so a month later.…

Gary Illyes from the Google Search team said on LinkedIn that you should avoid using LLMs and AI for diagnosing potential SEO issues or other issues with your site. Gary wrote, “don’t use them for diagnosing potential issues with it.”…

Building a website or changing platforms involves plenty of moving parts. One crucial step is setting the site up for success in search engines.  But after their new website goes live, some brands make a costly mistake – neglecting to …

Boost SEO & ramp up content strategy using AI. Learn how to effectively integrate AI into your content marketing. Watch on-demand, now. The post Enhancing SEO Content Writing With AI: Opportunities & Challenges appeared first on Search Engine Journal.…

Level up your social media marketing skills with these top 25 courses and certifications and stay ahead of the game. The post 17 Of The Best Social Media Marketing Courses in 2023 appeared first on Search Engine Journal.…

Discover the power of AI in marketing. Learn how to automate insights, optimize campaigns, and unlock your marketing potential. The post 5 Powerful Ways Marketers Are Using AI To Boost SEO & Content Marketing [+Tools] appeared first on Search Engine …

Google Analytics 4 introduces customizable attribution settings, offering marketers improved insights into their Google Ads campaign’s ROI. The post Google Analytics 4 Rolls Out New Conversion Attribution Settings appeared first on Search Engine Journal.…

Here is a recap of what happened in the search forums today……

Google has upgraded the capabilities of its Store Sales reporting and bidding to help marketers working on Performance Max campaigns to boost offline sales. The new features have been built to help advertisers better understand omnichannel shoppers, who are 2.9x …