Here is a recap of what happened in the search forums today…
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Google Ask Advisor Brings Together Ads Advisor & Analytics Advisor
Google announced it is making one uniform AI-agentic advisor named Ask Advisor that brings together Google Ads Advisor and Google Analytics Advisor, and I assume the beta Google Merchant Advisor.
Google Search Ranking Volatility Heats Up April 22-23
Over the past few days, I’ve noticed signs of increased Google Search ranking volatility. I held off reporting on it until now because I wanted to see how things settled, but it does seem like Google is testing ranking algorithm updates, on and off, over the past few days.
Google: We Generally Don’t Try Variations Of URLs
John Mueller from Google in the latest SEO office hours said that Google, Googlebot, does not generally try variations of URLs to see if they work. So if you have a URL like domain.com/pagegoeshere1/, Google won’t try domain.com/pagegoeshere2/ to just try it out of curiosity.
