Daily Search Forum Recap: July 12, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We had big Google search ranking volatility over the weekend, likely from the end of the December core update…

We know Google said it was expanding shopping ads into AI Mode and saw some examples of that. We also know about the new conversational discovery ads and highlighted answer ads. So I am not sure if this is another new format or part of those, but this one seems different.

Google Search seems to be heating up this morning, I am seeing a huge spike in chatter in the past few hours and the tools may be starting to heat up as well. We will know more tomorrow but I am suspecting we are seeing the start of a Google update, hopefully one Google will confirm soon but I doubt it.