New Google Ads Google Merchant Center Feed Integration In AI Image Editor

Google has a new Google Ads feature within Google Merchant Center feeds in AI image editor that enables you to import product images from your Merchant Center feeds into your Google Ads account. The images will then be stored and available for use in the Google Ads Asset Library. “You can leverage product images to generate new campaign images using AI-powered image editing in Google Ads,” Google added.

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New Google Ads Broad Match Experiments Testing

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Google is reportedly rolling out a new way to conduct broad match keywords experiments and A/B testing. Google wrote this “new approach is aimed at delivering faster results and reducing some of the common experimentation errors, by diverting traffic and budget within the existing campaign (instead of creating a campaign copy for the experiment treatment arm).”