Google is testing showing AI Overviews for users not signed in to their Google account. Some users are seeing AI Overviews for searches when using Chrome in Incognito mode (i.e. private mode, not signed in).
Related Posts
Google Ads New Performance Max Search Themes Indicator
Google Ads has added to Performance Max campaigns, the search themes, an indicator to tell you what is driving a specific change in your ad performance. This shows a trend icon near the campaign and then shows you why it is performing, as it is.
Pichai: Google AI Mode Will Be Incorporated Into The Main Search
Lex Fridman had a really great interview with Google’s CEO, Sundar Pichai. In that interview, Sundar explained that the “current plan is AI mode” will remain in a separate tab but over time, Google will “keep migrating it to the main page.” Meaning, Google will move AI Mode features into AI Overviews and the main search experience.
Survey Says: PPC is Harder Than It Was 2 Years Ago
A new survey from the aptly named PPCsurvey.com shows that the majority of PPC practitioners believe that PPC is getting MORE difficult.
