Google’s Gary Illyes clarified on the Search Off The Record podcast that Google technically does not follow links. Instead, Google will extract the links, collect them in a database, and then check them later. Of course, most of you know this already and it doesn’t really matter much for SEO to know the difference but hey.
Related Posts
Search News Buzz Video Recap: Google June Spam Update Done, Continuous Scroll Gone, AI OverviewÂLinks Improving, Google Ads Query Matching Update & More
This week, Google completed the rollout of the June 2024 spam update over a 7-day period. Google has dropped its continuous scroll interface for the search results. Google is testing placing link cards at the top of the AI…
Search News Buzz Video Recap: Google’s New Search Box, Gemini 3.5 Flash Powers AI Mode, New Google Ads, Ranking Volatility & More I/O GML News
This week, we had both Google I/O and Google Marketing Live, so we have a lot of news. Google launched a new search box it is calling the intelligent search box. Google also launched Gemini 3.5 Flash, which is now powering…
Google Ads To Allow Melatonin Ads Beyond US & Canada
Google is updating its Unapproved Substances section of the Healthcare and Medicines policy in June to allow the promotion and serving ads for Melatonin. This is currently allowed in the U.S. and Canada, but will now be allowed beyond.


