To be honest, the Google Search ranking volatility has not cooled at all since the pre-launch of the Google August 2024 core update. But something happened yesterday which caused a bit more of a swing of things in the rankings at Google Search.
Related Posts
Information Gain: How Top Content Leaders Use It (And How You Can Too)
Ever stumbled upon a competing post and thought, “Damn, I wish I wrote that”? That feeling of envy mixed with respect? It usually means you learned something new. This concept is known as “information gain” in SEO. Information gain measures how unique and valuable your content is compared to existing content. It’s about offering new perspectives, data, or insights on a topic not found in other pages targeting the same search query. It’s what makes your content fresh—often leading to better rankings. To explore the concept […]
What Is Local Search Marketing & How to Do It Right
What Is Local Search Marketing? Local search marketing is the process of optimizing a local business’ online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location. For example, the search results for “pet shop near me” include the following elements: […]
Google Search Tests Top Links Title For Sitelinks?
Google is testing showing the term “top links” or “top links from…” in its search results snippets, that seem to give a title to the sitelinks shown under search result snippets. This is shown both on organic free search results and the search ads, Google Ads, in Google Search.


