How to Perform a Complete SEO Audit in 12 Steps

The Google December 2024 spam update seems to have burned through the Christmas holiday, with high volatility on Christmas eve and day. I saw comments from site owners and creators about how devastated they were through the holidays and it was gut-wrenching to read those comments.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing using Gemini 2.0 to power AI Overviews. Apple released Apple Intelligence upgrades…

Here is a recap of what happened in the search forums today…