Google Ads announced what it calls “confidential matching.” Confidential matching is a “way to securely connect your first-party data for our measurement and audience solutions,” Google said. And it will be used on Google Ads in numerous areas.
Search News Buzz Video Recap: Google Ranking Volatility, Apple Intelligence, Navboost, Ads, Bing & Local
For the original iTunes version, click here. Well over a week after the Google August 2024 core update finished, we still have a ton of volatility. Apple Visual Intelligence was demoed at the Apple event this week…
12 B2B SEO Stats to Inform Your Strategy + Get Buy-In for It
SEO is the most-used marketing tactic among B2B companies. Discover more statistics about B2B SEO.
AI Keyword Research: 5 Ways to Use AI to Discover Keywords
Learn how to use AI keyword research tools to find and analyze new keywords. ChatGPT prompts included.
Google Tests Search Result Snippets Without Breadcrumbs
Google is testing showing search results snippets without the breadcrumbs in the URL section of the snippet. Google has tested removing URLs and breadcrumbs completely before, but now Google is testing removing just the breadcrumb and leaving the URL.
Google Testing For Reference Search Box
Google is testing a new search box named “for reference” which is placed under a set of search results and contains more news articles related to the query. This seems similar to some other features Google has tested over the years.
Complaints On Google Ads Search Partners Network Fraud
I am seeing a spike in complaints from the PPC community around there being an increase in fraudulent traffic from the Google Ads Search Partner network. Many have seen an unusual spike in fraud from that network in the past week, say some advertisers.
Google Tests AI Overview With Small “More” Link
Google is testing removing the large “show more” button and replacing it with a small “more” link at the bottom of the AI Overview snippet. Also, the AI Overview header and Gemini logo at the top left is being removed, or at least being tested being removed.
How to Use Google Search Like a Pro: 9 Useful Techniques
This guide shows you how to use Google search so you can find what you’re looking for more quickly.
Daily Search Forum Recap: September 12, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I covered some old statements from former Googlers on Navboost from Hacker News…
Keyword Density: What Is It & Does It Impact SEO?
Learn about keyword density and its relevance for SEO. Discover tips for effective keyword optimization.
How to Write an SEO Blog Post: 11 Key Tips
Learn to optimize your blog posts for search engines. And boost your chances of ranking in search results.
Guide to AI Prompts: What They Are and How to Write Them
Ready to master AI? Our guide explains what AI prompts are, how they work, and how to write effective ones.
Google: Get Definitions & Translations As You Search
Google is now notifying some searchers of a translation feature within the search results. It says, “Get definitions and translations as you search. Select words to get definitions & translations without leaving the page.”
Google Indexing API: Submissions Go Undergo Rigorous Spam Detection
Google has updated its Indexing API documentation to add a few things but the largest update talks about how “all submissions through the Indexing API undergo rigorous spam detection.” Plus, it says that attempts to abuse the Indexing API “may result in access being revoked.”
Ex-Googler Forum Statements On Google Navboost
In my interview with Danny Sullivan, the Google Search Liaison, I tried to get more details on Navboost and how it plays a roll in core updates and general rankings. I was pretty much shot down (I am a good loser). That being said, here are some old posts from ex-Googlers (from what I can tell) on the topic of Navboost from the Hacker News forums.
Google’s Martin Splitt: We Do Not Use Exif Data For Ranking
Over the years Google has been wishy-washy on if they use or do not use Exif (Exchangeable image file format) data for rankings. In 2014, Google’s Matt Cutts said Google can parse the data and reserves the right to use it. But in 2019, Gary Illyes from Google said it was not used for rankings. Now in 2024, Martin Splitt of Google said it is not used for rankings.