Quality SEO content keeps readers glued to the page. The key? Producing content that satisfies both search intent and user experience. But most SEO content fails to do this. The focus is on on-page optimizations while ignoring what actually keeps …
Month: October 2024
Daily Search Forum Recap: October 31, 2024
Here is a recap of what happened in the search forums today……
Google Menu Highlights Search Carousel
Google can show a restaurant’s menu right at the top of the search results for a search on that restaurant’s brand name. It comes up in this “menu highlights” carousel and showcases some of the items on that restaurant’s menu.…
Google Search Entity Trust Scores From APIVoid & ScamAdviser
Google seems to be showing trust scores for some website entities in the knowledge panel box. It can show a trust score from APIVoid and ScamAdviser. I can replicate it for some websites but not for most.…
Google Ads New Sales & Leads Conversion Reports
Google is rolling out new sales and leads conversion reports in the Google Ads advertiser console. These reports are under the Goals section, then Conversions and then Summary tab and there are then toggles to see sales versus leads.…
Microsoft Bing Advertising Revenue Up 18%
Microsoft reported its first quarter 2025 earnings and it showed that its search and advertising revenue was up 18%. The last quarter it was up 19%, but as I noted then, the last time it was up over 19% in …
Google Ads AI Chat Bot Is At A Loss For Words
Google Ads has been rolling out its conversational ad experience and more and more advertisers has been seeing the Google Ads chat feature come up. This Google Ads AI Chat can sometimes be at a loss for words. Thomas Eccel …
Google Business Profiles Learn Something Specific Question Box
Google is testing replacing the question and answer box for Google Business Profile listings with a title that reads, “Lear something specific.” At least I think it is the same functionality as the question and answer box.…
Media Planning: The Art of Setting Up Winning Ad Campaigns
This post provides an introduction to media planning and detailed step-by-step instructions that’ll increase your knowledge about media planning—and your chances of marketing success.…
How To Create a Media Plan in 10 Steps
This post provides an introduction to media planning and detailed step-by-step instructions that’ll increase your knowledge about media planning—and your chances of marketing success.…
Daily Search Forum Recap: October 30, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web……
We Studied 200,000 AI Overviews: Here’s What We Learned
Get insights on the typical qualities of a Google AI Overview, and what it might mean for SEOs.…
Google Tests Scrollable Search Ads Categories
Google is testing a search ad product carousel format that has these sub-categories that scroll as you swipe through the carousel of products. This format looks familiar but I cannot find any coverage of this new look, so I am …
Bing Tests Hiding Ads Labels After Domain
You thought Google was sneaky with their ad or sponsored labels. Microsoft has a history of being super sneaky with their ad labels in Bing Search. Here is a new example of Bing hiding the small ad label right after …
Confirmed: Google Ad Rep Made Unauthorized Changes To Ad Account
Ginny Marvin, the Google Ads Liaison, has confirmed that a Google ad representative, a Google employee, has made unauthorized changes to a Google ad account. Marvin wrote that following up after an investigation on the matter, “we did not properly …
New Google Ads Business Links Asset Type
Google Ads has a new asset type with enhancement features named business links. Google posted a new help document that says, “Business links is a new asset type with enhancement features that allow you to target customized and varied user …
Google Ad Revenue Up 10% – With Biggest Ad Revenue Quarter Ever
Google / Alphabet reported its Q3 2024 earnings last night, where its ad revenue hit $65.85 billion, up 10% from last year’s quarter of $59.65 billion. Google’s revenue was up 15% with $88.3 billion and its profit was up 33% …