Here is a recap of what happened in the search forums today…
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Google: Just Because You Call Yourself It, It Doesn’t Mean You Will Rank For It
Google’s John Mueller responded to a question on why a company is not ranking for its new brand name, saying, “Just because you call your company something doesn’t mean it’ll show up on top in search like that.”
Google Search YouTube Summary Pilot: Quick Takes & Key Takeaways
Google is testing a new video format for some YouTube videos that provide “easy to digest” summaries of YouTube videos based on the users queries. This is a pilot that is rolling out to some searchers over the past week or so and gives you a new user interface showing you quick takes and key takeaways from those videos.
Bing AI-Powered Buying Guide
Microsoft Bing has these AI-powered buying guide that can show up at the top right section for some e-commerce related queries. Microsoft spoke about these buying guides back in June 2023 but they now seem to be rolling out more widely.
