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Monday, October 26, 2026

Craig Hordlow

Marketing, Music, Poetry. Science. Official Site. Since 1970.

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What Is Keyword Advertising? A Guide to How It Works + Tips

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What Is Keyword Advertising? A Guide to How It Works + Tips

Keyword advertising involves paying to display ads in search results when users search for specific terms.…

  • SEMrush
  • Marketing blogs

AI Marketing Guide: Tools + Use Cases for Marketers

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AI Marketing Guide: Tools + Use Cases for Marketers

AI marketing can automate and optimize marketing tasks. Here are 12 use cases for digital marketing teams.…

  • Marketing blogs
  • SEMrush

9 PPC Metrics to Track & How to Optimize Them

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9 PPC Metrics to Track & How to Optimize Them

Learn about the 9 PPC metrics you should track and how to optimize them for better campaign performance.…

  • Marketing blogs
  • SE Roundtable

Daily Search Forum Recap: November 7, 2024

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Here is a recap of what happened in the search forums today……

  • Marketing blogs
  • SE Roundtable

Google AI Overview Displayed Within People Also Ask

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Google is testing showing AI Overviews and generative AI results directly in the people also ask section. People also ask generally are featured snippet powered but now Google is testing using AI Overviews instead of featured snippets.…

  • Marketing blogs
  • SE Roundtable

Google Ads Rolling Out Brand Guidelines For PMax Campaigns

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Google Ads is rolling out new brand guidelines for performance max campaigns, which was originally announced back at Google Marketing Live. Google said then, “advertisers can share their font and color guidelines in Performance Max, as well as provide helpful …

  • Marketing blogs
  • SE Roundtable

Google Ads Continues To Test Ads Mixed Within Organic Results – Dynamic Ad Placement

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Google has mixed its search ads between and throughout the organic (free) search results starting sometime mid-last year. Google calls it dynamic ad placement, and it is an ongoing tests. In fact, Google had to change its definition of top …

  • Marketing blogs
  • SE Roundtable

Google On When To Split Load Across Subdomains Or Other Domains

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Google’s John Mueller was asked about when it makes sense to host images or other content on separate subdomains or domains. John said it makes sense if Google is having trouble crawling as much as it wants to crawl.…

  • Marketing blogs
  • SE Roundtable

Google Search Snippet With Reviewed By Author Name

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Google Search can show who wrote the review directly in the search results snippet. Google has this “reviewed by” rich result element next to some search results that names the author of the review.…

  • Marketing blogs
  • SEMrush

How to Improve Website Performance: 9 Optimization Tips

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How to Improve Website Performance: 9 Optimization Tips

Improve website performance by optimizing image sizes, reducing HTTP requests, limiting redirects, etc.…

  • Marketing blogs
  • SEMrush

How to Analyze a Website’s SEO: Your Step-By-Step Guide

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How to Analyze a Website’s SEO: Your Step-By-Step Guide

Learn the different types of SEO analyses and find out how to improve your site’s search performance.…

  • Marketing blogs
  • SEMrush

5 Content Strategy Examples + How to Create Your Strategy

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5 Content Strategy Examples + How to Create Your Strategy

These content strategy examples will inspire you to create your own strategy for achieving your business goals.…

  • Marketing blogs
  • SEMrush

21 Advertising Metrics to Help You Measure Your Performance

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21 Advertising Metrics to Help You Measure Your Performance

Master the art of ad tracking with these key metrics that reveal the true impact of your campaigns. Discover how conversions, CTR, ROAS, and other KPIs drive your advertising success.…

  • Marketing blogs
  • SEMrush

12 Best SaaS Marketing Strategies for Business Growth

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12 Best SaaS Marketing Strategies for Business Growth

Check out the top marketing strategies to drive growth for your SaaS business in 2024.…

  • Marketing blogs
  • SEMrush

What Are Footer Links? Why They Matter + Tips

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What Are Footer Links? Why They Matter + Tips

Footer links are the hyperlinks placed in the bottom section that appears on your website. Learn more.…

  • Marketing blogs
  • SE Roundtable

Daily Search Forum Recap: November 6, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google search is heating up again……

  • Marketing blogs
  • SEMrush

A Marketer’s Guide to Social Media Advertising Tools

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A Marketer’s Guide to Social Media Advertising Tools

Looking to enhance your social media ad strategy in 2025? Discover top advertising tools that streamline campaign management, optimize budgets, and boost conversions—all tailored for busy marketers.…

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