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Sunday, October 25, 2026

Craig Hordlow

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Google Ads Optimization Score With Competitive Pressure Data

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Google Ads has this optimization score card that shows you how well your Google Ads account is set to perform. It seems Google is testing adding if there was a change to that score because of “competitive pressure” and might …

  • SE Roundtable
  • Marketing blogs

Daily Search Forum Recap: November 4, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

There is discussion that Google said you should stop hiring SEOs and buying …

7 Best HARO Alternatives (Expert Review)
  • Brian Dean - Backlinko
  • Marketing blogs

7 Best HARO Alternatives (Expert Review)

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If you’ve ever done media outreach, chances are you’ve crossed paths with HARO (Help a Reporter Out).

For over a decade, it was the go-to platform for securing media placements and backlinks.

But in early 2024, HARO officially shut its …

  • Marketing blogs
  • SE Roundtable

Google AI Overviews Highlight Feature Expands AI Responses

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Google is testing a new feature in the AI Overviews within Google Search. There is this “highlight” button that when you click on, it lets you highlight text in the AI Overview, which then in turn gives you more AI …

  • Marketing blogs
  • SE Roundtable

ChatGPT Search Is Powered By Bing’s Index & More

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As many of you know, OpenAI launched Search within ChatGPT last week. And as many suspected, the relationship between Microsoft and OpenAI seems to still be strong, because it seems that the ChatGPT Search index comes from Bing – for …

  • Marketing blogs
  • SE Roundtable

Google Wants You To Stop Hiring SEOs & Paying For SEO Audits? I Highly Doubt It.

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In Rutledge Daugette’s write up from the Web Creator summit that got a lot of attention last week, he wrote a line that struck a cord with the SEO community. In short, some are taking it to mean that Google …

  • Marketing blogs
  • SE Roundtable

Google Ads Adds Segmenting Option To PMax Asset Groups In Reports

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Google Ads has added a new segment option to the reporting for Performance Max assets groups. Some advertisers are seeing the “segment” option within the PMax Asset Group Performance section of reporting.…

  • Marketing blogs
  • SE Roundtable

Google: Having Different Links On Mobile vs Desktop Pages Can Slow Crawl

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Google has made a small update to its crawl budget documentation page to add a best practice is to have the same links on both the mobile and desktop version (if you have different versions) on the page. If you …

  • Marketing blogs
  • SEMrush

What Is Engagement Rate in GA4? + How to Improve It

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What Is Engagement Rate in GA4? + How to Improve It

The GA4 engagement rate metric measures the level of user interaction with your content and overall site.…

  • Marketing blogs
  • SEMrush

Facebook SEO: 16 Ways to Boost Your Facebook Visibility

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Facebook SEO: 16 Ways to Boost Your Facebook Visibility

SEO tips for Facebook include adding keywords to your name and bio, posting consistently, and more.…

  • Marketing blogs
  • SEMrush

36 Google Ads Statistics You Should Know

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36 Google Ads Statistics You Should Know

Discover the latest Google Ads statistics. Stay ahead with industry-specific data and trend forecasts.…

  • Marketing blogs
  • SEMrush

How to Run Google Ads: A 10-Step Guide

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How to Run Google Ads: A 10-Step Guide

Learn how to run a Google ad campaign for your business in our step-by-step guide.…

SEO For Roofers: 6-Step Guide to Attract More Leads
  • Brian Dean - Backlinko
  • Marketing blogs

SEO For Roofers: 6-Step Guide to Attract More Leads

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Your prospects are searching for roofers on Google right now.

If you don’t appear in the top search results, it doesn’t matter how great your roofing services are—they’ll hire someone else.

Why?

Because they’ll be able to find other roofing …

  • Marketing blogs
  • SE Roundtable

Daily Search Forum Recap: November 1, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

We are seeing some spooky Halloween Google search ranking volatility. OpenAI is rolling …

  • Marketing blogs
  • SE Roundtable

Google Tests Discover More Places & Explore Places Nearby

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Google is testing more local search features and sections including a section in the local finder named “Discover more places” and a local search box in web search named “Explore places nearby.”…

  • Marketing blogs
  • SE Roundtable

Google AI Answers In Google Maps: Things To Do, Review Summaries & About This Place

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Google added a number of AI, Gemini-powered, features to Google Maps including new search features, review summaries for place listings and a way to ask about a specific business listing where AI will give you answers.…

  • Marketing blogs
  • SE Roundtable

OpenAI Releases ChatGPT Search: Citations, Robots.txt Controls & More

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After beta testing SearchGPT for a few months, OpenAI is now rolling out Search within ChatGPT for ChatGPT Plus and Team users, which will come to free users in the future. The first thing most of us will look at …

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