Google Ads has this newish “in store” and “online” tab sponsored ads interface for its search ads, where you can tab between nearby stores and online stores that have what you are searching for. Plus a newish list view of …
Google Tests Removing EU-Based News Publishers From Search
Google has begun testing removing EU-based news publishers in Google News, Google Search, and Google Discover for 1% of users in Belgium, Croatia, Denmark, Greece, Italy, the Netherlands, Poland and Spain (not France). Google is doing this to provide data …
Google Search Console Finally Drops The Page Experience Report
Over a year and a half ago, Google told us they would be dropping the page experience report from Google Search Console in the “coming months.” Well, it took many “coming months” for it to happen and now the page …
What Is Dwell Time in SEO (& Is it a Ranking Factor)?
Dwell time is how long users spend on a webpage before returning to the search engine results page (SERP)…
7 SEO Challenges (+ How to Overcome Them)
Top SEO challenges include getting buy-in from stakeholders, incorporating AI, and growing competition.…
How to Make a Marketing Automation Strategy
Discover how automation can streamline your campaigns, drive conversions, and support brand consistency, even with limited resources.…
Daily Search Forum Recap: November 18, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
We are finally seeing much larger movement from the Google November 2024 core …
Google Analytics May Be Missing Data From November 13th
Google Analytics may not have fully brought in your analytics data for Wednesday, November 13th, within the GA4 interface. Over the past few days, I’ve seen complaints from site owners and marketers about GA4 missing data from that day.…
Ads In Google AI Overview In The Wild
Google has been telling us for many months that they will be rolling out ads for AI Overviews. Last month, Google said they will soon show in the US mobile search results – well, I think we’ve seen one of …
Google Search Pop Up Ads For Google Ads Promotions (GBP)
On Friday, Google began to show these massive pop up, overlay ads, on top of the Google Search results, for when you search for your business and are logged into your Google Business Profile account. The ad takes up a …
Google Search Trending This Week Labels
Google Search has been placing trending labels in the search results for a while now. But there is a new variation of that, showing a “Trending this week” label in a gray, green and purple format. I don’t think I’ve …
Microsoft Mixing Ads & Organic Results In Bing Search Also
Some are seeing Microsoft placing ads in the Bing Search results mixed in between the organic results. Google has been testing this for a while now, calling it dynamic ad placement to try to make it sound like a good …
Google Also Cautions On Using Google People Also Ask For Content Ideas
Last week we covered how Google’s John Mueller cautioned about using Google Trends for content ideas. Google’s John Mueller also agreed that this can be an issue for Google Search’s people also ask (PAA) feature. When Glenn Gabe noted PAA …
Ecommerce Website Design: How to Create a Store That Sells
Your website’s design can make or break your ecommerce business.
After all, design elements have important jobs:
- Grab shoppers’ attention with eye-catching aesthetics
- Guide visitors smoothly from browsing to buying
A great example of this is the streetwear brand Kith.…
How to Create a Content Brief: A Step-by-Step Guide (+ Templates)
Making great content isn’t easy, but a solid content brief can make all the difference.
A good brief helps everyone—writers, editors, and strategists—stay on the same page.
This ensures every post is useful, clear, and built to perform.
At Backlinko, …
What Is a Search Query? (And How It Differs from a Keyword)
Search queries are the exact words or phrases a user enters into a search engine to find information.…
What Is Keyword Intent? An Overview & How to Identify It
Keyword intent (aka search intent) is what searchers want to achieve after they conduct a specific search.…