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Sunday, October 25, 2026

Craig Hordlow

Marketing, Music, Poetry. Science. Official Site. Since 1970.

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Marketing 101: What Is Audience Research?

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Marketing 101: What Is Audience Research?

Audience research is a vital part of marketing and advertising. By understanding the needs and pain points of the people who interact with your brand, you can improve your messaging, SEO, and most importantly—client acquisition.…

  • SE Roundtable
  • Marketing blogs

Daily Search Forum Recap: November 21, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

DOJ asks the judge in the Google monopoly ruling to have Google sell …

  • Marketing blogs
  • SE Roundtable

Bing Search Tests Circle Shaped Favicons In Search Results

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Almost a year ago, we reported how Bing Search went from circle favicons in the search results to square favicons in the search results. Now, we are seeing Bing testing going back to the circle formatted favicons.…

  • Marketing blogs
  • SE Roundtable

Google Sitelinks With Icons & Labels

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Google Search is testing showing icons and labels in the sitelinks within the search results snippets. I am seeing icons for a phone, price tag, fork/knife, map pin and information icons.…

  • Marketing blogs
  • SE Roundtable

DOJ: Force Google To Sell Chrome, Restrict Android & Ban Default Deals

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The Department of Justice has asked the judge in the Google monopoly ruling case to force Google to sell Chrome, restrict Android from serving Google Search, and ban its default search deals with Apple and others devices. Of course, Google …

  • Marketing blogs
  • SE Roundtable

Page Annotation In Google iOS App Browser

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Google launched a new feature in the Google App for iOS named Page Annotation. When you are browsing a web page in the Google App native browser, Google can “extract interesting entities from the webpage and highlight them in line.” …

  • Marketing blogs
  • SE Roundtable

Google AI Overview Index Serving Delayed Compared To Web Results

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Google AI Overviews seems to be slower with removing citations/content from its index that it serves for answers, when compared to web search. This includes when a page or section is noindexed or robots.txt out and when Google deindexes the …

  • Marketing blogs
  • SEMrush

How to Use SEO for Business Growth Over Time

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How to Use SEO for Business Growth Over Time

Learn how to use SEO to improve your website’s search engine rankings and drive more sales.…

  • Marketing blogs
  • SEMrush

How to Improve Website Traffic: Ways to Increase Visits

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How to Improve Website Traffic: Ways to Increase Visits

Learn techniques for improving your website traffic—both immediately and for building a long-term foundation.…

  • Marketing blogs
  • SEMrush

How to Submit a Sitemap to Google (in 3 Simple Steps)

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How to Submit a Sitemap to Google (in 3 Simple Steps)

To submit your sitemap to Google, add its URL to Google Search Console‘s “Sitemaps“ report.…

  • Marketing blogs
  • SEMrush

9 Best Blogging Platforms for Different Needs

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9 Best Blogging Platforms for Different Needs

Check out our top nine recommendations for the best blogging platforms for different use cases.…

  • Marketing blogs
  • SEMrush

What Is Search Intent? How to Identify It & Optimize for It

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What Is Search Intent? How to Identify It & Optimize for It

Search intent is the goal behind a user‘s query. Creating content that meets it is vital to ranking on Google.…

  • Marketing blogs
  • SEMrush

What Is Split Testing? Definition + How to Do It

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What Is Split Testing? Definition + How to Do It

Split testing is comparing two versions of the same content to see which performs best. Find out how to do it.…

  • Marketing blogs
  • SE Roundtable

Daily Search Forum Recap: November 20, 2024

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Here is a recap of what happened in the search forums today……

  • Marketing blogs
  • SE Roundtable

Google Lens Updated For In-Store Shopping

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Google announced new shopping features through Google Lens to help with in-store shopping and local shopping. Google said, “Google Lens can quickly show you product insights tailored to the store you’re in. Just snap a photo to find product information, …

  • Marketing blogs
  • SE Roundtable

Google Site Reputation Abuse Policy Now Includes First Party Involvement Or Content Oversight

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Google has updated its site reputation abuse policy to expand what is included in abuse. It now includes third-party content that has first-party involvement or content oversight. Google also dropped a mention of the starkly different content algorithm but made …

  • Marketing blogs
  • SEMrush

Exploring URL Volatility in Google’s AI Overviews

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Exploring URL Volatility in Google's AI Overviews

Discover how volatile Google’s AI Overviews (AIOs) are when it comes to URL consistency.…

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