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Monday, October 26, 2026

Craig Hordlow

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What Is PPC? A Starter Guide to Pay-Per-Click Marketing

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What Is PPC? A Starter Guide to Pay-Per-Click Marketing

PPC stands for pay-per-click, a digital advertising model where you pay each time your ads are clicked.…

  • SE Roundtable
  • Marketing blogs

Google Customer Match Policy Warning: Don’t Harm Users Or Else…

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This week, Google sent an email to some Google Ads advertisers warning that they may lose access to use Customer Match with their ads cause harm to users or create a poor user experience. Google said they are updating their …

  • Marketing blogs
  • SE Roundtable

Google: Some SEOs Over Focus On URL Structure

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Google’s John Mueller said that some SEOs over focus on URL structure and that if your context from your pages aren’t clear, then no URL structure can fix that.…

  • Marketing blogs
  • SE Roundtable

Google Merchant Center Adds Sale Events Promotion Type

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Google has added a new promotion type to Google Merchant Center named “Sale events.” Sale events are a type data that you can submit on Google and are shown on non-product-centric surfaces. This seems to be available in the US …

  • Marketing blogs
  • SE Roundtable

New: Google Search Supports C2PA Metadata For About This Image Feature

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A couple of months ago, we reported how Google Search will label if an image was AI-generated, edited by photo editing software or taken with a camera by working with Coalition for Content Provenance and Authenticity (C2PA) as a technical …

  • Marketing blogs
  • SE Roundtable

Google AdSense First-Party Cookie Controls Are Changing

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Google will be changing how it handles the first-party cookie controls on AdSense sites. Google said, “We’re making some changes to how first-party cookies are managed in your AdSense account to simplify controls and improve your access to third-party demand.”…

  • Marketing blogs
  • SE Roundtable

Daily Search Forum Recap: November 12, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google released the November 2024 core update, so far……

  • Marketing blogs
  • SE Roundtable

Google Ads Tests Subheadline Links Under Search Ad Title Links

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Google is testing placing a second link directly under the main ad headline link, some call the title link, that pull from your Google Ads assets or extensions. It is unusual to see these links right next to each other, …

  • Marketing blogs
  • SE Roundtable

Google Shopping Ads With Both Seller & Product Ratings

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Google is showing both seller ratings and product ratings on a single Google Shopping Ad unit. It is a bit weird to see both ratings, and it can potentially be confusing to see different ratings for the same retailer but …

  • Marketing blogs
  • SE Roundtable

Google Search Current Sales Expandable Section

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Google Search has been rolling out this new expandable section in the search results titled “current sales.” I guess Google is able to figure out what is a sale and what is not, maybe from structured data or Merchant Center …

  • Marketing blogs
  • SE Roundtable

New Google Travel Ads Feed Format May Be Rolling Out

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A couple of weeks ago, Google announced the new features for travel search ads through integration with travel feeds. These may now be out in the wild, as we are seeing pricing and other rich markup showing up for hotel …

  • Marketing blogs
  • SE Roundtable

Term Drift In SEO – Why It Matters

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The meanings of words and brands can change over time. The terms can drift to different meanings. Term drift happens, although it is rare amongst words and less rare with rebrands – but still, it happens.…

  • Marketing blogs
  • SE Roundtable

SEO Advice On Version History Pages From Google

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Google’s John Mueller posted some SEO advice on how to handle version history pages, for product releases, specifications, APIs and other version history. This advice is pretty similar to how to handle recurring event pages, like conferences and events. In …

  • Marketing blogs
  • SE Roundtable

Google November 2024 Core Update Is Now Rolling Out – What We Know So Far

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Google has begun rolling out the third core update for the year, the November 2024 core update. This update started to roll out on November 11, 2024 at around 3:30 pm and will take about two weeks to complete rolling …

  • Marketing blogs
  • SEMrush

27 Best SaaS Websites + Insights About Them

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27 Best SaaS Websites + Insights About Them

The best SaaS websites that both B2C and B2B companies can learn from include Slack, Shopify, and Stripe.…

  • Marketing blogs
  • SEMrush

What Are SERP Features? Types & How to Optimize for Them

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What Are SERP Features? Types & How to Optimize for Them

SERP features are distinct search engine results that stand out from regular organic listings.…

  • Marketing blogs
  • SEMrush

What Is Google Voice Search? And How to Optimize for It

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What Is Google Voice Search? And How to Optimize for It

Google Voice Search lets users search by speaking. Learn how to optimize your site for voice search queries.…

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