Google’s John Mueller was asked about over-optimization and if that can cause issues for ranking in Google Search. John replied saying, “Sometimes “over optimization” does drift towards “SEO-spam”.”…

Google has updated its crawler help documentation to add a new section for HTTP caching, which explains how Google’s crawlers handle cache control headers. Google also posted a blog post begging us to let Google cache our pages.…

Google Search is once again having indexing issues where new content is not showing in the index for all sites. Google wrote this is about a “delayed indexing in Google Search” that is “affecting a small number of sites.”…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Post November 2024 Google core update……

Google may have dialed back how often they show AI Overviews in Google Search, especially in some verticals like health and finance (YMYL). Ziptie, a toolset that tracks Google AI Overviews, shows that overall, Google is showing 4 percentage points …

Google Search Console has dropped a whole section on its side bar navigation. The Legacy tools and reports section has been removed from the side bar. It is unclear exactly when it was removed but it was likely removed when …

Google’s CEO, Sundar Pichai was interviewed by New York Times’s Andrew Ross Sorkin. In this interview they spoke about Google’s approach to AI, Sundar’s outlook for the technology, and what to expect for Google’s AI models and Search in the …

Google Search Console may have made a big update to its link counts. I am not sure how widespread this is, and I really don’t not track the link count often. But I have reported on link counts changing here …