Google Ads SPN, search partner network, has a 37% lower ROAS, return on ad spend, for shopping campaigns on Google Ads when compared to Google Search ads, directly. Mike Ryan wrote this on LinkedIn, saying, “SPN is a budget buy. It doesn’t convert as well, but it also doesn’t cost as much. I crunched the numbers for you, and the Shopping via SPN has a ROAS 37% lower than Google Search.”
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Daily Search Forum Recap: August 12, 2024
Here is a recap of what happened in the search forums today…
Google Search Console Only Shows 35% Of Your Data? It Depends, Says Google.
When Google announced the new Google Search Console recommendations, one of the examples of the recommendations was to bulk export your data because “Search Console only shows 35% of your performance data.” Now, this is not new, we knew Google anonymized way too much of your data in Search Console, but now Google is showing how much in this example report.
Google Education Q&A Gains Spanish and Vietnamese Support
Google launched education Q&A carousel back in 2022 for English languages only. Now, Google has expanded support to include also Spanish and Vietnamese language. Spanish is supported in Mexico while Vietnamese is supported in all Google regions.
