Microsoft is testing using bold sponsored labels in the Bing Search results. So instead of the very hard to see sponsored labels in Bing Search, Microsoft is testing bolding those sponsored labels.
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Daily Search Forum Recap: April 28, 2026
Here is a recap of what happened in the search forums today…
OpenAI Testing Sponsored Agents For ChatGPT Ads
OpenAI is testing a new ad format in ChatGPT named Sponsored Agents. Sponsored Agents “let people start a conversation with a business-sponsored agent after clicking an ad in ChatGPT,” OpenAI wrote.
Google To Use Machine Learning To Determine Age For Ads & More
Google emailed advertisers and publishers yesterday that they will begin using machine learning to estimate the age of signed-in users in the United States to “protect young people as they use Google products.” This means Google will disable ad personalization and disallow sensitive creative categories from serving for users under 18.
