Ginny Marvin, the Google Ads Liaison, explained why Google is only letting you add up to 100 negative keywords to your campaign-level negative keywords within your Performance Max campaigns on Google Ads.
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Google Search Ranking Volatility Heated Today – May 8th
Many of the third-party tracking tools, not all, but many, are showing some heated volatility this morning around Google Search’s ranking positions. I am also seeing some early chatter within the SEO industry about movement in their rankings. It is possible that there may have been an unconfirmed Google update in the past 24-hours or so.
Google Technical SEO & Programmatic SEO Are Different
Google’s John Mueller does not want you to lump programmatic SEO with technical SEO. He said they are different things and that while technical SEO “will definitely continue to be a thing,” programmatic SEO is another story.
Google: Clicks To Websites Relatively Stable With AI Overviews (Is It Flawed?)
Google’s Liz Reid, in response to all the third-party studies, wrote on the Google blog, “Overall, total organic click volume from Google Search to websites has been relatively stable year-over-year.” There was no specific data shared, Google did not offer up Search Console data, Google didn’t show a chart – they just wrote clicks are “relatively stable.”


