Daily Search Forum Recap: February 7, 2025

Here is a recap of what happened in the search forums today…

Google Search is testing asking searchers to sign in to verify they are humans and not bots conducting the searches. I don’t think Google has done this before, geneally when Google tries to verify human versus bot activity, Google will serve a captcha and has done so for many years. But this test is asking the searcher to sign in.

Did you know that your sitelinks in your Performance Max (PMax) campaigns can impact the overall ad strength? Google actually has a help document that lists that and the ad strength widget in Google Ads now lists ad strength.