Over the weekend, the Super Bowl LIX weekend, there has been a lot of chatter about ranking volatility and traffic losses. Truth is, I feel there is often chatter about traffic losses over a Super Bowl weekend, as many are watching the Super Bowl and not spending time searching Google as much.
Related Posts
Daily Search Forum Recap: November 18, 2025
Here is a recap of what happened in the search forums today…
Search News Buzz Video Recap: Google AI Home Page Test, AI Local Pack Slop, Google Poaching Advertisers & Meta Building A Search Engine
This week, we of course had more Google search ranking volatility, this time on the 12th. Google is testing new AI buttons on its home page…
Google Ads Updates Smart Bidding Learning Doc With 7-Day Limit & Best Practices
Google Ads has updated the old “Duration of the learning period for campaigns and what affects it” to be renamed to “About Smart Bidding learning.” This is a major help document rewrite, not just a headline change. It mentions a new seven-day limit, a different explanation of what triggers and does not trigger learning and more operational advice.
