Google has posted a notice in the Google Ads console reminding advertisers about the upcoming brand guidelines changes that are now slotted for March 2025. This change was communicated numerous times and the deadline has been pushed off here and there.
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Google Ads Brand Linking Experiment
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Google Tests Links In AI Overviews To More Search Results
While Google keeps saying it values publishers and knows how important it is to link to publishers and site owners from Search and AI Overviews, well, it is just as important for Google to link to their own search results for AI Overviews. Google is testing adding links, more visible and clickable links, right in the AI Overviews, to its own search results.
