In December, we reported that Google was experimenting with something they call AI Mode. Well, now, we have more details and even screenshots of AI Mode in Google Search.…
Google Business Profiles Reinstatements Now Include Case & 5 Upload Documents
Google has updated its Google Business Profiles reinstatement emails to now include the case number on the first appeal email. Plus, Google added five proof upload boxes to upload more evidence for Google to review.…
Google Ads Keyword Planner New Auto-Organize Keywords To Ad Groups
Google Ads has a new feature in the keyword planner tool that will auto-organize new keywords into ad groups for you. This feature will take your new keywords and auto-organize them into keyword ideas in ad groups.…
How to Build a Competitive Intelligence Strategy from Scratch
Competitive intelligence (CI) gives you the clarity to make the right moves for your business—whether that’s meeting customer needs, finding new opportunities, or outsmarting competitors.
Marketing agency Thrive proves this perfectly.
I spoke to Aaron Whittaker, the VP of …
What Is Semantic HTML? And How to Use It Correctly
Learn what semantic HTML is and how to use it to improve your site’s usability and search visibility.…
14 Best Writing Tools to Increase Your Efficiency in 2025
The best tools for writers include Typefully, Google Docs, Grammarly, Liner, and SEO Writing Assistant.…
8 Proven Website Marketing Techniques for Growth
Discover proven website marketing tactics to drive more traffic and build trust with your audience.…
Daily Search Forum Recap: February 6, 2025
Here is a recap of what happened in the search forums today……
Google: Don’t Update Lastmod Date With Copyright Date Changes
Gary Illyes from Google ranted on Bluesky about folks updating the lastmod date in their sitemap files when all they have changed was the date in their footers copyright line from 2024 to 2025. Gary said, don’t do it, it …
Google’s Gary Illyes: Focus On Originality In 2025
Gary Illyes from Google reportedly said at event the other day that it is important for us to focus on originality in the coming year. “Originality is something we’re going to be focusing on this year. That’s going to be …
Google Ads Update Takes Into Account Quality Of User Navigation Experience
Google has announced it made some updates to its ad quality where it now takes into account better measurements for understanding the user navigation experience and if that user will or will not be happy with the ad landing page.…
Google Guidelines Warns Of Significant Scrolling On Recipe Blogs
Another update in the revised Google Quality Raters Guidelines that was updated on January 23rd was that they added a section for recipe sites and said that requiring “significant scrolling” or making it hard to find the jump to recipe …
ChatGPT Search More Open; Google Expands Gemini 2.0 & Microsoft Think Deeper in Copilot
OpenAI announced big news that its ChatGPT Search service is now open and no longer requires a login or an account. It comes the same day that Google expanded access to Gemini 2.0 to all users and where Microsoft said …
SEO for Publishers: How to Maximize Content Visibility
SEO for publishers is the process of improving an online publication to gain visibility in search engines.…
International SEO: Best Practices for Global Online Success
International SEO is the process of optimizing your website to rank across multiple countries and languages.…
How to Set Up GA4: A Complete Step-by-Step Guide (2025)
Learn how to set up GA4 in five steps. And three different methods for installing it on your website.…
How to Increase Blog Traffic: 9 Actionable Tips
Discover actionable ways to drive more traffic to your blog and establish a strong online presence.…