Google may be bringing channel reporting to the Google Ads Performance Max campaigns. I spotted this via Kirk Williams who posted a photo of a slide from Google Think event in Amsterdam where Arjan Schoorl attended. The slide says “Channel Reporting” will be coming to PMax and Demand Gen for increased transparency and controls.
Related Posts
Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory
Ginny Marvin, Google’s Ads Liaison, responded to some data that suggests that AI Max is expansionary on SPN, the Search Partner Network. That using AI Max will more heavily target and show your ads on SPN more than other campaign types.
Google Search Console Discover Report Flatlining – Might Be A Reporting Bug
It seems the Google Search Console performance report for Google Discover has reported zero impressions and clicks starting Thursday, June 5th, or has underreported impressions and clicks significantly since that date. I am seeing a lot of complaints about this, and I am able to replicate this for several publishers I have GSC access with.
Google Search Tests Stock Level Colors
Google is testing adding colors to the in stock and out of stock labels or extensions in the search result snippets. So if a product is in stock, the icon will be green and if the product is out of stock, the icon will be red.
