Ginny Marvin, the Google Ads Liaison, said that you may see a shift in Top/Absolute Top Impression rate and/or a change in overall CTR as a result of the double serving Google Ads experiment. This is where Google can show the same ads in different ad locations because it has different auctions for each ad location.
Related Posts
66% Of SEOs Say AI Mode Won’t Replace Google Search
I asked the SEO community if they think AI Mode will replace Google Search. With Google I/O coming up this Tuesday, there is a lot of speculation around this. And with over 1,000 poll results in, I wanted to share that most of you think AI Mode will not replace Google Search.
How The Google Ask For Me Feature Works & New AI Local Calling
Earlier this year, Google released a new search labs feature named Ask For Me. Google would call local businesses to get the information you need and then send it to you, without you having to pick up a phone. Well, it is still in labs, still an experiment, I am still on the waitlist but according to one user, it can be hit or miss.
Google Ads Tests Strongest & Strong Match Labels On Sponsored Results
Google has confirmed it is rolling out a limited test in the search results to add labels to the sponsored results. The labels will say “Strongest match” and “Strong match,” which represent how relevant those specific ads are to the query.
