Google announced a number of features across Google Search, Maps, Lens and other areas around travel and vacation planning. Some of the features were already out there but let’s recap some of the more interesting features.
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Google Search Ranking Volatility & Chatter Heats Up October 20 & 21
Google Search rankings seem to be getting super volatile again, this is alongside the search industry chatter that has been spiking to unusual levels over the past 24 hours. As a reminder, the third-party tracking tools may still be struggling to track the volatility, but when I look at that, coupled with the industry chatter, I think we have an unconfirmed Google update going on.
Google Search Ranking Algorithm Volatility – July 23rd
I probably should have covered this yesterday but I have been seeing more ranking volatility starting late on Monday, July 22nd, through yesterday, July 23rd and into today July 24th. This may be a continuation from what we saw last week or maybe something new – it is hard to tell.
Google Ads Conversions Last Event Ping Timestamp
Google added a useful detail to the active conversions screen, to show you when was the last time Google Ads was able to trigger a ping event on your conversion feed and data. When you hover over the conversions, it will show you the date and time for the “last event ping.”


