Here is a recap of what happened in the search forums today…
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Google Proposes Changes In EU Ad Tech Case For Ad Manager & More
Google proposed a number of changes in the ”¬2.95B EU antitrust fine over its ad technology. The changes include changes to Google Ad Manager and increasing the interoperability between its tools. Google still plans to appeal the ruling.
Google Ads Tests Share Icon On Ads
Google Ads is testing a share icon and button for hotel ads in the Google search results. When you click on the share icon, it lets you share the result with a friend.
Google Ads Updates EU Political Content Policy For September 2025
Google sent out an email and posted an update that it will update the Political content policy for Google Ads to include the following regional restriction for the European Union (EU). This goes into effect in September 2025.


