Google announced a number of new goals and image controls that are now available on Google Ads Performance Max campaigns. Google added customer lifecycle goals and reporting and additional image controls.
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Here is a recap of what happened in the search forums today…
Google Search On PDFs: Conversion, Links, HTML, Ranking, Limits, Crawling…
Google’s Martin Splitt and John Mueller just posted a Search Off the Record podcast on the topic of PDFs, it is named PDFs in Search: Indexing, AI & Pitfalls. It goes over how PDFs are converted for crawling and indexing, how Google processes links, images, what are the file limits and do they rank in search and AI search.
Report: Google Sending More Discover Traffic But Less Search Traffic To Publishers
Google is sending news publishers a lot less traffic from Google Web Search but also a lot more traffic from Google Discover. A new report conducted by Newzdash analyzing 8.1 billion clicks across hundreds of news publishers using Google Search Console data compared 2023 to 2024 data.
