Google Ads seems to be rolling out the expected age exclusions feature for Performance Max, PMax, campaigns. In January, Google told us it would be coming and then we saw the Google Ads Editor add the feature in version 2.9. And now, some are seeing it in the Google Ads advertiser console user interface.
Related Posts
Google Ads Advanced Plans
Google Ads has this section (not sure if it is new) named Advanced Plans. This feature allows you to select a “mix of ad types based on goals” and Google will create conversion creation and capture plans for you.
Microsoft Agents: Copilot Checkout & Brand Agents
Microsoft announced its AI-agents agentic experiences under the names of Copilot Checkout and Brand Agents. Copilot Checkout lets you shop and checkout directly in the Copilot chat experience and Brand Agents lets you add AI-chat experience to your site, and the AI is trained on your product data.
Google Ads Overview Tab Gains Trends & Performance By Stage
Google Ads is testing two new sections in the Overview tab. There is a new trends section and a new performance by stage section.


