Daily Search Forum Recap: April 21, 2025

I will start off by saying, I am super confused by this Google Ads email but it says Google is “Improving offline conversion quality in Smart and PMax Campaigns with Store Goals.” Starting on February 28, 2025 Google will “increase focus on locally engaged users on channels with higher local intent.”

Google is testing letting searchers check for real-time stock, inventory, of products through the local pack in the search results. There is this new button being tested next to view “more places” in the local pack that says, “Check real-time stock.”

Google is testing showing normal search ads in an ad carousel at the top of the image search results on mobile. The ads take up a lot of the top real estate of the image results and can be scrolled from side to side.