About a year ago, we covered numerous tests with shaded site name and favicon sections of the snippet. Google continues to test this, but we’re now seeing a blue gradient version of the style.
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Google Tests Slim Light Blue Vertical Bar By Search Result Snippets
Google is testing placing a light blue bar on the left side of the search results snippets title link. I am not sure why Google is doing this but it does add some flavor and color to the search results.
Google Local Service Ads Reviews Often Mention Label
I am not sure if this is new, to be honest, we saw something super similar in the normal local review summaries about fives years ago with “X people mention [keyword].” Now in the Local Service Ads, they have it where it has this people icon with “Reviews often mention [keyword].”
Google December 2025 Core Update Is Rolling Out – You Surprised?
Google officially announced the rollout of the December 2025 core update on Thursday at around 12:25 pm ET. This core update is expected to take about 3 weeks to roll out. Google said this “is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites.”
