As I mentioned in my Friday video, there seems to be a lot of Google search ranking volatility that kicked off on Friday, May 16th and throughout this weekend. The most heated day seems to have been on Friday but the chatter is pretty busy over the weekend within the SEO community.
Related Posts
Microsoft Bing Advertising Revenue Up 21% Again
Microsoft reported its third quarter 2025 earnings and it showed that its search and advertising revenue was up 21%, again. The previous quarter it was up 21% as well, then the quarter before that was up 18%, then 19% but before than it was 12% and 8%.
Google Help Document On Universal Commerce Protocol (UCP) Checkout
Google has published a new help document titled About the Universal Commerce Protocol (UCP) and UCP-powered checkout feature on Google. This was published in the Google Merchant Center help documentation section.
Google Search Rolling Out google.com/goto Tracking Parameters?
Google Search seems like it is rolling out the google.com/goto URL as a passthrough URL within the search results that it began testing in July 2026. This seems like a way for Google to help prevent scraping of its search results by third-party tools and AI companies but Google has not yet commented on this goto URL paramter.


