Daily Search Forum Recap: May 20, 2025

There are a number of advertisers in the local space who are complaining that the lead quality has been worse than ever in the past few months. They blame the new automated ad credits system, which removed the method for advertisers to manually request lead credits for poor quality leads.

Over the past day or so, I am seeing a large spike in signs that there is Google search ranking movement and volatility. This is between the SEO community chatter spiking, as well as some of the tools showing some big volatility swings.