Google added a new type of data point to the Google Business Profiles performance reports named Chat Clicks. Chat clicks show you how many people are clicking over from your chat conversations in the local and maps results within Google Search and Maps.
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Google Search Tests Recently Viewed Label
Google is testing a “recently viewed” label in the search results, next to search result snippets that you have clicked on in your recent search history. This is similar to the you visit often label and the other recently visited examples we’ve seen over the years.
New Google Ads Message Assets Requirements
Google announced new message assets requirements for Google Ads. These new requirements aim “to ensure a good user experience” and go into effect on October 30, 2025.
Google Search Personalization Settings Are Changing
Google sent an email to some searchers notifying them that changes are coming to how to control your saved history and personalization within Google Search. Google added that “You’ll see this change in your Google Account in the next few days.”
