This week, we covered more Google Search ranking volatility around May 29th. Google’s CEO, Sundar Pichai, said web publishing is not dead and had a great interview with The Verge. Most SEOs are scared of AI Mode in Google…
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Google AI Mode Launches UCP-Powered Checkout
Google is rolling out UCP, Universal Commerce Protocol, powered checkout in AI Mode. This launched as part of the Google Ads news from yesterday, and you can now see it in AI Mode for products from Etsy and Wayfair.
Google Ads To Automated Promotions For Search & PMax Campaigns Soon
Google Ads sent an email notifying some advertisers that it will automatically identify and extract high-quality promotions from your website and apply them directly to your campaigns starting on October 12, 2026. This is called automated promotions and only applies to Search and Performance Max campaigns with linked location assets.
Google Merchant Center Now Supports Physical Goods Subscriptions
Google has updated its Google Merchant Center policies to now allow for the sale of physical goods subscriptions. Google said this “will be available to all eligible Shopping ad merchants in the United States.”


