Google Ads Testing New Conversion Goals Interface

Google is testing a new conversion goals interface within the Google Ads advertiser console. This now shows you a drop down option to dig into each goal and it groups the goals in a nicer way.

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Google Sends Searchers To Site-Hosted AMP Pages Instead Of Cached Page

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Google updated how it handles sending searchers to AMP pages within Google Search. Now Google will send searchers directly to publisher-hosted AMP pages instead of the cached pages displayed in an AMP viewer. Google said this was done because it “simplifies and reduces maintenance efforts for publishers who are creating AMP content.”