Google told us the June 2025 core update completed early on Thursday, July 17th, but now, four days later, we are still seeing incredibly heated volatility, even through today. The tools and community are still experiencing significant ranking movement and instability, even today.
Related Posts
Google Ads Tests Strongest & Strong Match Labels On Sponsored Results
Google has confirmed it is rolling out a limited test in the search results to add labels to the sponsored results. The labels will say “Strongest match” and “Strong match,” which represent how relevant those specific ads are to the query.
Google Ads Channel Settings Prioritization Slider (Alpha Test)
Google is testing a new “Channels” slider that lets you adjust how much you prioritize conversions from your Google Ads channels, such as Google Search, Google Partners, Discover, Maps, YouTube, the Display Network and Gmail.
Google: LLMS.txt Files Won’t Help Or Hurt Your Search Rankings
Google has updated its guide for optimizing for generative AI search help document to clarify that (1) LLMS.txt files don’t help or hurt with search rankings and (2) AI files, markdown files, etc are not used in Google Search.


